Innovations

Is gamification aligned with executive training?

Is gamification aligned with executive training?

6 minutes Here’s an optimized English version for a blog post, with a natural flow, stronger readability, and positioning for corporate L&D audiences: Why Gamification in Corporate Training Works — and When It Doesn’t When a training program relies only on slides, a final test, and mandatory attendance, the issue is rarely the content. In most cases, the format is what fails. Gamification in corporate learning has gained traction precisely because it addresses this gap—turning passive learning into an active experience with clear goals, Continue

Promotional Games Increase Consumer Conversion Rates and Spending

Promotional Games Increase Consumer Conversion Rates and Spending

1 minute Promotional games are used frequently in retail stores and online. While prior literature has focused on antecedents of promotional games, such as how individual differences induce game participation, little is known about post-winning decision making or its underlying processes. This study offers findings from seven studies to provide a detailed perspective on how promotional games increase consumer conversion rates and spending. The effect of winning a discount on conversion rates and spending is multiply determined and occurs via perceptions of luck and Continue