OGG Blog - All about Business Games and Simulators

Business games: 5 reasons for undergraduate use

2 minutes Currently, with the advancement of technologies, there is a great need for university professors to engage their students. Thus, more and more educational institutions across the country are investing in business games and simulators as learning tools. In short, these activities can be applied in Business Schools, Accounting Sciences, Business Management, and Logistics courses, for example. However, with some adaptations, it is possible to use them in any course in the humanities and exact sciences, especially if it involves business management. See Continue→

Promotional Games Increase Consumer Conversion Rates and Spending

1 minute Promotional games are used frequently in retail stores and online. While prior literature has focused on antecedents of promotional games, such as how individual differences induce game participation, little is known about post-winning decision making or its underlying processes. This study offers findings from seven studies to provide a detailed perspective on how promotional games increase consumer conversion rates and spending. The effect of winning a discount on conversion rates and spending is multiply determined and occurs via perceptions of luck and Continue→

International Business Simulation

less than 1 minute Imagine yourself as a Multinational CEO. The International Business Simulation works with the main factors of international trade like entry mode, sales channel, drawback operations, exchange, among others. Feel challenged to explore different markets, manage different currencies and cultural aspects. International operations are typically a big step for a company. Whether through a simple export or even through direct investments, licensing, or overseas transactions, several are the challenges and barriers encountered. The int’l business simulation addresses the main difficulties faced Continue→

10 Business Games benefits

less than 1 minute There’s a lot of benefits using the gamification methodology, and we highlight ten main benefits for the participants. The playfulness of the game makes learning easy There are several competencies involved “Experience learning” is more effective Systemic understanding of complex concepts (finance, economics, management, etc.) Competition between peers stimulates the learning process Dynamic simulations such as business reality Constant feedback through available reports Theory and practice alignment It encourages analytical thinking and planning Practice the decision-making process in the simulation Continue→

What is Microlearning? Why you should use it in your organization?

1 minute Microlearning refers to short forms of learning and consists of short, fine-grained, inter-connected and loosely-coupled learning activities with microcontent (Lindner, 2006; Schmidt, 2007). For Buchen & Hamerlmann (2010) microlearning facilitates self-directed lifelong learning, as short activities can be easily integrated into every-day activities. Small learning steps with small chunks of information can be used for learning in-between and on-demand. In this way microlearning enables individuals to stay up-to-date in today’s knowledge society and offers a viable supplement to more time-consuming and formalized Continue→

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